**How to Choose the Best Gaming Headphones: Your 2025 Ultimate Guide to Top Picks.**

Greetings, fellow gamers and audio aficionados! As your trusted shopping guru and a leading expert in the dynamic world of gaming tech, I'm thrilled to embark on this crucial quest with you. In the ever-evolving landscape of digital entertainment, sound is no longer just an accompaniment; it's a fundamental pillar of performance, immersion, and pure enjoyment. Yet, the sheer volume of options can be overwhelming, making the quest for the perfect headset feel like a boss battle in itself. This comprehensive guide is meticulously crafted for October 2025, anticipating the latest market trends and cutting-edge technologies. Our mission today is to demystify the process and show you precisely how to choose the best gaming headphones tailored perfectly to your unique needs, playstyle, and budget. Get ready to elevate your audio experience from merely hearing to truly experiencing, dominating, and living every moment of your favorite games.

Why Sound Matters: The Impact of Audio on Gaming Performance and Immersion

In modern gaming, audio isn't just a luxury; it's a competitive advantage and a gateway to unparalleled immersion. For competitive players, superior audio provides critical tactical information. Imagine the difference between vaguely hearing enemy footsteps and pinpointing their exact location and movement trajectory in a tight firefight. High-fidelity audio allows you to identify weapon reloads, distinguish between different types of grenades, and react to environmental cues with lightning speed. Advanced spatial awareness, powered by cutting-edge 3D audio technologies, transforms flat sound into a rich, three-dimensional soundscape, giving you the edge needed to outmaneuver opponents and secure victory. It's about more than just hearing; it's about anticipating, reacting, and dominating.

Beyond the competitive arena, exceptional sound breathes life into single-player narratives and expansive open worlds. Rich, detailed soundscapes pull you deeper into the game's universe, making every atmospheric whisper, every orchestral swell, and every impactful explosion resonate with profound realism. The subtle creak of a distant door, the rustle of leaves in a virtual forest, or the chilling groan of a monster lurking in the shadows – these meticulously crafted audio cues amplify tension, heighten emotional impact, and forge an unbreakable connection between you and the game world. Whether you're a casual adventurer or a hardcore esports enthusiast, investing in quality audio fundamentally transforms your entire gaming experience.

Key Factors: How to Choose Gaming Headphones Like a Pro

Selecting the best gaming headphones requires a discerning eye and an understanding of the intricate technologies that define today's audio landscape. Here's how to choose your next audio companion, breaking down every critical factor:

Sound Quality & Drivers

At the heart of any audio device lies its sound quality, determined largely by its drivers and acoustic engineering. In October 2025, expect even more refined audio profiles.

• Driver Size & Type: Larger drivers (typically 40mm to 53mm for gaming headphones) generally move more air, leading to a fuller, more impactful sound, especially in the bass frequencies.
  • Dynamic Drivers: The most common, offering a balanced sound profile and excellent value. They excel at delivering strong bass and clear mids.
  • Planar Magnetic Drivers: Once a niche, these are becoming more accessible, offering exceptional detail, lightning-fast transient response, and incredibly accurate spatial imaging. They are often favored by audiophiles and competitive gamers who prioritize precision over raw power.
• Frequency Response: Look for a broad range (e.g., 20Hz-20,000Hz or wider) to ensure full reproduction of lows, mids, and highs.
• Audio Profiles:
  • Neutral: A balanced sound that aims for accuracy, crucial for competitive play where every sound detail matters equally.
  • Bass-Boosted: Emphasizes low frequencies, ideal for immersive single-player games with explosive action or music genres like EDM.
  • V-shaped: Boosts both bass and treble, offering an exciting, energetic sound that can make games feel more impactful, though it might slightly mask mid-range details.
• Advanced Virtual Surround Sound Technologies: This is where modern gaming audio truly shines. By 2025, technologies like Dolby Atmos for Headphones, DTS Headphone:X 2.0, and Tempest 3D Audio on PS5 are more sophisticated than ever, creating incredibly convincing three-dimensional soundscapes using just two speaker drivers. New proprietary solutions from various manufacturers are also emerging, leveraging AI and advanced algorithms to personalize spatial audio further. These aren't just gimmicks; they provide tangible competitive advantages by allowing precise directional audio cues and significantly boosting immersion.

Microphone Quality

A stellar microphone is non-negotiable for team-based gaming. The evolution of gaming mics is truly impressive.

• Detachable vs. Integrated: Detachable boom mics offer superior voice clarity and flexibility, allowing you to remove them for solo play or when using the headphones for music. Integrated mics are stealthier but generally compromise on quality.
• AI-Powered Noise Cancellation: This is the game-changer. Features akin to NVIDIA Broadcast, leveraging advanced AI, are becoming standard. These mics can isolate your voice from background noise with astonishing accuracy – think barking dogs, mechanical keyboards, or even vacuum cleaners – ensuring your comms are crystal clear to your teammates.
• Broadcast-Quality Capture: Many high-end headsets now boast microphones capable of near-broadcast quality, perfect for streamers or content creators.
• Flip-to-Mute Functionality: A simple yet invaluable feature, allowing you to mute your mic instantly by simply flipping the boom arm up.
• Boom Arm Flexibility: Look for durable, flexible boom arms that stay in position and allow for optimal mic placement close to your mouth.

Comfort & Build

Hours-long gaming sessions demand supreme comfort and robust build quality for longevity.

• Ergonomic Design: A headset should fit naturally without excessive pressure points.
• Earcup Materials:
  • Velour: Highly breathable and soft, ideal for preventing heat buildup during long sessions, though it offers less noise isolation.
  • Leatherette (Protein Leather): Offers good noise isolation and a premium feel, but can lead to more heat and sweat.
  • Breathable Fabrics: Modern synthetic fabrics are emerging, striking a balance between breathability and isolation. Magnetic, swappable earcups are becoming common, allowing customization.
• Clamping Force: The headset should feel secure without squeezing your head too tightly.
• Headband Adjustability and Padding: A well-padded, easily adjustable headband is crucial for distributing weight evenly and accommodating different head sizes. Suspension headbands are gaining traction for superior long-term comfort.
• Overall Weight Distribution: Lighter headsets are generally preferred for marathon gaming.
• Durable Construction: Look for metal frames, reinforced hinges, and braided cables (for wired options) that withstand daily wear and tear. Premium materials ensure your investment lasts.

Connectivity

Connectivity options have never been more versatile, catering to every platform and preference.

• Wired Connections:
  • 3.5mm: The ubiquitous analog jack, offering universal compatibility across PCs, consoles, and mobile devices. Reliable and latency-free, though generally lacks advanced features without a separate DAC/amp.
  • USB-C for Digital Audio: Increasingly popular, especially on modern laptops and consoles. USB-C allows for higher-fidelity digital audio transmission, powering advanced features like EQ, virtual surround sound, and RGB directly through the headset's internal DAC.
• Wireless Options:
  • Ultra-Low Latency 2.4GHz RF: The gold standard for gaming. Uses a dedicated USB dongle to provide near-zero latency, crucial for competitive play. Range and stability have seen significant improvements.
  • Advanced Bluetooth 5.x: Excellent for mobile gaming, hybrid use, and casual console play. Bluetooth 5.3 and 5.4, with advanced codecs like aptX Adaptive or LC3, offer vastly improved latency and audio quality over older versions, making them viable for many gamers.
• Multi-Device Connectivity: Many 2025 headsets offer simultaneous 2.4GHz and Bluetooth connections, allowing you to hear game audio while taking a call on your phone.
• Dongle-Free Solutions: Expect more headsets to integrate seamlessly with console wireless protocols without requiring a proprietary dongle.
• Platform Compatibility: Ensure your chosen headset supports your primary gaming platforms: PC, PS5 (Tempest 3D Audio support is a bonus), Xbox Series X|S (requires specific Xbox Wireless compatibility for full features), Nintendo Switch, Mobile, and even cloud gaming platforms.

Special Features & Ecosystems

The modern best gaming headphones are packed with smart features.

• Active Noise Cancellation (ANC): While traditionally for travel, ANC is becoming increasingly prevalent in gaming headsets. It enhances immersion by silencing real-world distractions, letting you dive deeper into your game.
• Advanced Haptic Feedback Systems: Moving beyond simple rumble, new haptic technologies use multi-driver systems to provide tactile feedback directly synchronized with in-game audio. Feel every explosion, every gunshot, and every engine roar with a new dimension of immersion.
• Customizable RGB Lighting: For those who love to personalize their setup, customizable RGB zones on earcups or boom mics are a staple, often synchronizing with other peripherals.
• Robust Software Suites: A powerful companion app or PC software is essential. Look for features like:
  • Detailed EQ customization for fine-tuning sound profiles.
  • Mic gate and compression controls for broadcast-quality voice.
  • Sidetone (mic monitoring) to hear your own voice and prevent shouting.
  • Game-specific audio profiles, automatically switching settings based on the game you're playing.
• Seamless Multi-Platform Switching: The ability to effortlessly switch between PC, console, and mobile without re-pairing or reconfiguring is a huge convenience.

Battery Life & Charging (for wireless)

For wireless freedom, battery performance is paramount.

• Expected Battery Durations for 2025: Expect premium wireless headsets to offer upwards of 30-60 hours of battery life on a single charge (without ANC, which typically reduces duration). Even mid-range options are pushing past 20 hours.
• Fast-Charging Capabilities: Essential for quick top-ups. Many headsets now offer several hours of playtime from a 5-10 minute charge.
• USB-C Charging: Universally adopted, USB-C provides convenient, reversible charging.

Budget & Value

Your budget is a key determinant, but excellent options exist at every price point.

• Entry-Level (Under $75): Focus on basic comfort, decent sound, and a functional microphone. You might miss out on advanced features like ANC or true wireless gaming performance, but you can still find solid wired or basic Bluetooth options.
  • For those on a tight budget looking for a general-purpose headset that could pull double duty for casual gaming, consider the Soundcore Anker Life Q20 Hybrid Active Noise Cancelling Headphones. While not a dedicated gaming headset, its 40mm drivers deliver Hi-Res audio and "100% stronger bass" with BassUp technology, which could make explosions feel more impactful. Its hybrid ANC can reduce ambient noises by up to 90%, offering some immersion in a noisy environment. With up to 60 hours of playtime and comfortable foam ear cups, it's a versatile choice for budget-conscious users prioritizing music and general audio but wanting some gaming capability. Shop Now for Soundcore Anker Life Q20
• Mid-Range ($75-$200): This segment offers the best value proposition. You'll find a balance of excellent sound quality, good build, comfortable design, and often competitive wireless performance. Many headsets here include virtual surround sound and decent microphones.
  • For a more refined experience than the entry-level, the Sony WH-CH720N Noise Canceling Wireless Headphones offer Sony's Integrated Processor V1 for enhanced noise canceling and superb sound quality with natural vocals. Its lightweight design (192g) and all-day comfort make it suitable for longer sessions. While primarily designed for music, its clear hands-free calling with Precise Voice Pickup Technology makes it a viable option for voice chat in casual gaming. It also boasts up to 35-hour battery life. It's a premium general-purpose headphone that can adapt to some gaming needs. Shop Now for Sony WH-CH720N
• Premium ($200+): This is where you find the best gaming headphones with no-compromise features: top-tier audio drivers (often planar magnetic), advanced lossless wireless, broadcast-quality AI-powered microphones, sophisticated ANC, haptic feedback, and supreme comfort with premium materials. This tier is for enthusiasts and competitive players seeking the ultimate edge and immersive experience.
  • As an alternative to traditional over-ear headphones, especially for those who need situational awareness or prefer an open-ear design for comfort, the Soundcore V20i by Anker Open-Ear Headphones provides a unique option. While not a conventional gaming headset, its open-ear design ensures "matchless comfort" and "enhanced situational awareness," letting you hear your surroundings. Equipped with "powerful sound with 16mm drivers" and "clear calls with 4 mics and AI enhancement," it could serve mobile or casual PC gamers who prioritize comfort, ambient sound, and good communication without full ear coverage. It offers 36 hours of playtime and Bluetooth 5.4. Shop Now for Soundcore V20i

Types of Gaming Headphones Explained

Understanding the fundamental design types helps you pick what's right for your gaming environment.

Open-Back vs. Closed-Back

This choice significantly impacts soundstage and isolation.

• Open-Back Headphones: Feature earcups with perforations or mesh, allowing air to pass through.
  • Advantages: Deliver a wide, natural, "airy" soundstage, making game worlds feel more expansive and aiding in precise sound localization (excellent for competitive FPS games). They also prevent heat buildup and sound less fatiguing over long sessions.
  • Disadvantages: Offer very little noise isolation, meaning sound leaks in and out. Not ideal for noisy environments or if you don't want to disturb others.
• Closed-Back Headphones: Have sealed earcups that fully enclose the drivers.
  • Advantages: Provide excellent passive noise isolation, blocking out external distractions and keeping your game audio private. This enhances immersion and allows you to focus solely on the game.
  • Disadvantages: Can create a narrower soundstage, sometimes described as "in-your-head" sound. Can also lead to heat buildup around the ears during extended use.

Wired vs. Wireless

Both options have seen significant advancements by October 2025.

• Wired Gaming Headphones:
  • Advantages: Zero latency, superior audio fidelity (especially at higher price points, as they don't need to dedicate resources to wireless transmission or battery), no charging required, and typically more affordable for comparable sound quality. Known for reliability.
  • Disadvantages: Cable management can be cumbersome, limiting movement.
• Wireless Gaming Headphones:
  • Advantages: Unrestricted movement, clean setup, ideal for couch gaming or moving around your setup. Modern 2.4GHz wireless offers ultra-low latency, virtually indistinguishable from wired for most gamers. Bluetooth 5.x has also dramatically improved for mobile and casual use. Multi-device connectivity is a huge bonus.
  • Disadvantages: Requires charging, can be more expensive than wired counterparts with similar audio quality, and introduces a tiny amount of latency (though negligible with 2.4GHz RF).

Our Top Picks for the Best Gaming Headphones (October 2025 Edition)

In this section, we'll explore the archetypes of what makes the best gaming headphones in October 2025, anticipating advanced technologies and user benefits. Remember, these are descriptions of ideal, best-in-class products representing market trends, rather than specific named models.

Best Overall Gaming Headphones

This hypothetical gem is the pinnacle of no-compromise performance, designed for universal appeal across all gaming genres and platforms.

• Ideal Features: Expect a hybrid open/closed-back design or advanced adaptive acoustics for dynamic soundstage adjustment. It features large planar magnetic drivers for unparalleled detail and accuracy, combined with next-gen lossless 2.4GHz wireless for pristine, latency-free audio. The microphone is detachable, AI-powered for superior noise cancellation, and offers broadcast-quality voice capture. Comfort is paramount, with biomimetic earcup materials that adapt to your ear shape and a self-adjusting suspension headband. Deep software integration provides hyper-personalized spatial audio (AI-driven based on ear scans) and a full suite of EQ, mic, and game-specific profiles.
• Anticipated Advanced Technologies: Lossless ultra-wideband wireless codecs, AI-driven adaptive noise cancellation that targets specific in-game sounds, and multi-driver haptic feedback systems for full-body immersion.
• Typical User: The discerning gamer who demands the absolute best in every category, unwilling to compromise on audio fidelity, competitive edge, or luxurious comfort. This is for the enthusiast who wants one headset to rule them all.
• Why it's great: Offers a perfect blend of competitive precision, immersive richness, ultimate comfort, and unmatched versatility, setting the standard for all other gaming headphones.

Best Value/Budget Gaming Headphones

This archetype punches far above its weight, delivering exceptional performance and features at a remarkably accessible price.

• Ideal Features: Don't expect planar magnetics, but anticipate well-tuned 50mm dynamic drivers providing a balanced, impactful sound profile. It will likely be a closed-back design for good passive noise isolation. Connectivity will be robust 2.4GHz wireless with a solid range, and potentially advanced Bluetooth for mobile use. The microphone is typically integrated but features effective digital noise reduction. Comfort focuses on breathable fabric earcups and a well-padded headband for extended use. Expect a streamlined software suite with essential EQ and mic controls.
• Anticipated Advanced Technologies: Refined digital signal processing (DSP) to maximize audio quality from more affordable drivers, efficient low-power wireless chips for extended battery life, and improved basic noise-canceling algorithms for the mic.
• Typical User: Gamers looking for serious performance without breaking the bank. They prioritize core gaming functionality – good sound for competitive cues, clear communication, and comfortable design – over premium luxuries or advanced haptics.
• Why it's great: Offers incredible bang for your buck, providing a truly satisfying gaming audio experience that easily competes with headsets twice its price, making high-quality gaming audio accessible to a wider audience.

Best Wireless Gaming Headphones

This category defines the cutting edge of wireless freedom, combining minimal latency with robust connectivity and endurance.

• Ideal Features: Industry-leading ultra-low latency 2.4GHz RF wireless, often boasting proprietary protocols that push latency down to imperceptible levels for even the most competitive players. Exceptional wireless range and stability, even in crowded wireless environments. A massive battery life of 60+ hours (often with fast-charging that provides hours of play from minutes of charge) ensures uninterrupted gaming. It seamlessly supports multi-platform connections (e.g., simultaneous 2.4GHz for PC and Bluetooth for mobile). High-quality dynamic or hybrid drivers ensure pristine audio fidelity without compromise.
• Anticipated Advanced Technologies: Next-generation wireless chips designed for even lower power consumption and higher bandwidth, intelligent frequency hopping to avoid interference, and advanced power management systems. Dongle-free direct console connectivity will be standard.
• Typical User: Gamers who demand absolute freedom of movement and a clutter-free setup, prioritizing a wire-free experience without sacrificing performance or battery anxiety.
• Why it's great: Delivers the ultimate wireless convenience with zero compromise on competitive performance or immersive sound, allowing gamers to cut the cord without cutting corners.

Best Gaming Headphones for Competitive Play

Engineered for precision, this headset provides the ultimate competitive edge through unparalleled audio accuracy.

• Ideal Features: Hyper-accurate, neutral sound profile delivered by highly responsive planar magnetic or meticulously tuned dynamic drivers, emphasizing clear mids and crisp highs to pinpoint critical sound cues. An expansive, precise open-back soundstage is often preferred to enhance spatial awareness. The microphone is non-negotiable: detachable, AI-powered noise-canceling, and tuned for extreme vocal clarity to ensure flawless team communication. Minimalistic design focuses purely on performance and lightweight comfort for extended, high-stakes matches. Advanced passive noise isolation or transparent mode might be included, rather than full ANC.
• Anticipated Advanced Technologies: Game-engine integrated spatial audio algorithms that directly leverage in-game data for superior directional accuracy, real-time audio analysis features that highlight enemy movements, and incredibly robust, low-latency wired or 2.4GHz wireless connections.
• Typical User: Esports professionals, serious competitive players, and anyone whose victory depends on hearing every single detail with perfect clarity and pinpoint accuracy.
• Why it's great: Provides a tactical advantage by transforming in-game audio into critical, actionable information, allowing players to hear, react, and dominate with unparalleled precision.

Best Gaming Headphones for Immersive Single-Player Experiences

This headset is a portal to virtual worlds, designed to envelop you in rich soundscapes and tactile sensations.

• Ideal Features: Prioritizes a wide, deep, and rich soundstage with powerful, resonant bass from large dynamic drivers, enhancing atmospheric cues and explosive impacts. High-fidelity virtual surround sound (e.g., next-gen Dolby Atmos or Tempest 3D Audio) creates a truly enveloping audio bubble. It features sophisticated Active Noise Cancellation (ANC) to block out the real world, allowing complete immersion. Optional, but highly desirable, are multi-driver haptic feedback systems that translate in-game audio into physical sensations, adding a new dimension to explosions, rumbles, and impacts. Supreme comfort with plush, breathable earcups is a must for marathon sessions.
• Anticipated Advanced Technologies: Biomimetic acoustic designs that adapt sound dispersion to individual ear canal characteristics, dynamic haptic feedback that precisely mimics in-game physics, and deep integration with game engines for context-aware audio shifts.
• Typical User: Story-driven gamers, RPG enthusiasts, and anyone who wants to lose themselves completely in the rich soundscapes and narratives of their favorite single-player titles.
• Why it's great: Transforms gaming into an audiovisual and tactile symphony, pulling you deep into the heart of every virtual world with breathtaking sound, impactful bass, and silencing real-world distractions.

Best Multi-Platform Gaming Headphones

The versatile champion, offering seamless compatibility and feature-parity across all your gaming devices.

• Ideal Features: Offers a trifecta of connectivity: ultra-low latency 2.4GHz RF (with a compact dongle) for PC/consoles, advanced Bluetooth 5.x (with multipoint support) for mobile/Switch, and a reliable 3.5mm wired option for universal compatibility. Boasts a balanced sound profile that performs admirably across different game genres and media. The mic is typically detachable and offers good noise cancellation. Crucially, its software suite allows for easy profile switching and retains key features (like EQ settings and mic monitoring) regardless of the connected platform. Robust build quality and comfortable design are standard.
• Anticipated Advanced Technologies: Intelligent connection management systems that automatically detect and optimize for the connected device, universal dongles that support multiple console wireless protocols, and cloud-synced user profiles accessible from any platform.
• Typical User: The modern gamer with multiple systems – PC, a console or two, a Switch, and a mobile device – who wants one premium headset that works flawlessly with everything, without constant re-pairing or feature degradation.
• Why it's great: Eliminates the need for multiple headsets, offering a single, powerful solution that adapts effortlessly to any gaming setup, ensuring a consistent, high-quality experience across your entire digital ecosystem.

Future Trends in Gaming Audio: What's Next for Gaming Headphones?

The gaming audio landscape is on the cusp of revolutionary breakthroughs. By late 2025 and beyond, expect an even deeper integration of AI and biometric data. Personalized audio profiles will become standard, with AI-driven algorithms analyzing your ear shape and head geometry to create bespoke soundscapes that are perfectly optimized for your unique hearing, delivering unparalleled spatial accuracy and immersion. We'll see the advent of even lower-latency and higher-fidelity wireless standards, potentially leveraging new spectrums or ultra-wideband technology, making wired connections a choice of preference, not necessity, for even the most demanding esports.

Enhanced haptic integration will evolve beyond simple rumble, with sophisticated multi-point haptic feedback systems directly communicating with game engines to provide nuanced, directional tactile sensations that mirror in-game events. Imagine feeling the direction of a bullet impact or the rumble of a specific vehicle type. Tighter integration with game engines will allow for truly dynamic audio, where sound adapts in real-time not just to your position, but to your character's emotional state, environmental factors, and even narrative cues. Biomimetic design will lead to headphones that aren't just comfortable, but feel like an extension of your own body, using smart materials that adapt to temperature and pressure. Finally, expect a strong push towards sustainable manufacturing practices, with eco-friendly materials and modular designs for easy repair and upgrades. The future of gaming audio is about hyper-personalization, seamless immersion, and an ever-closer bond between player and game.

FAQs

Are high-end gaming headphones truly worth the investment? Absolutely. For competitive gamers, the tactical advantage is clear, while for immersive players, the enhanced experience justifies the cost. The difference in sound detail, mic clarity, and comfort is substantial and transformative.

What's the real difference between virtual and true surround sound for gaming? True surround sound uses multiple physical speakers (e.g., 5.1 or 7.1 setups). Virtual surround sound, prevalent in most gaming headphones, uses advanced algorithms and Digital Signal Processing (DSP) to simulate a multi-speaker environment using only two drivers. For gaming, virtual surround has become incredibly effective and is often preferred for its convenience and accuracy in simulating directional cues through headphones.

Do I need Active Noise Cancellation (ANC) if I game at home? Even at home, ANC can be beneficial. It helps block out ambient noises like household chatter, fans, or street sounds, allowing you to focus entirely on your game's audio and enhancing immersion, especially for single-player titles.

Can I use my gaming headphones for music/movies too? Many modern gaming headphones are designed with versatile audio profiles that perform well across different media. High-end models, especially those with planar magnetic drivers or neutral sound signatures, can deliver excellent performance for music and movies, making them a true all-in-one audio solution.

Conclusion

You now possess the expert knowledge needed to confidently navigate the exciting world of gaming audio. From dissecting sound quality and mic performance to understanding comfort, connectivity, and the nuances of open-back versus closed-back designs, you're equipped with the insights of a true shopping guru. Remember, the best gaming headphones aren't just about the loudest bass or the flashiest RGB; they're about finding the perfect blend of features that elevate your unique gaming experience. Armed with this guide, you're ready to make an informed decision and invest in an audio companion that will truly transform your digital adventures. Go forth, choose wisely, and prepare to immerse yourself in games like never before!

You Might Also Like

• How to Choose the Best Noise Cancelling Headphones: Mastering Active Noise Cancellation in October 2025
• The Best Gaming Laptop: Budget Power & Performance Unpacked (60 chars)
• How to Choose the Best Camera: Your 2025 Guide to Photography Excellence

---

Discover more expert shopping guides and product recommendations on our site.